Consumption

Private consumers account for around 60% of climate emissions from consumption. Even with the necessary knowledge, motivation and ability, there is no guarantee that actions and behaviour will change. To bridge the gap between values and actions and change behaviour, an understanding of consumer perceptions and behaviour is key. As achieving voluntary reductions in emissions from residents’ daily lives has proven challenging, these emissions are increasingly subject to mandatory regulations. Measures to promote a fair transition and strengthen the acceptability of climate actions are possible (e.g. nudges and information guidance), but their feasibility and acceptability have not been assessed as a whole. Project results estimated to be complete: October 2026 Panel member responsible: Senior Researcher Jaana Halonen Involved in the project: the Finnish Institute for Health and Welfare, the University of Helsinki, the Finnish Environment Institute, Natural Resources Institute Finland and the Finnish Meteorological Institute